Stress incontinence is an issue that dares not speak its name in public but behind closed doors it’s causing daily misery for an estimated one in three British women at some point in their lives.
Now, however, two of the country’s most popular female faces are breaking the taboo. They’ve developed a pioneering range of underwear designed to help sufferers cope with the embarrassing symptoms of stress urinary incontinence (SUI) and give them back their confidence.
DiaryDoll is a pioneering range of pretty clever pants and the brainchild of TV presenter Carol Smillie and former British Number One tennis player Annabel Croft. Both with teenage daughters dealing with their monthly cycle, they originally developed the range for young women who might be worried about heavy periods whilst at school, playing sport and sleepovers.
So the pair came up with the idea for a range of knickers that would not only cope with the worries of period mishaps but that look and feel amazing too. However, when DiaryDoll went on sale it quickly became clear that it wasn’t just young girls buying them – they were inundated with positive comments from SUI sufferers, who were singing their praises too.
SUI, commonly known as "sensitive bladder", or "pelvic floor weakness" is believed to affect approximately nine million women in the UK for whom the reality of wetting yourself when you sneeze, cough, laugh, exercise or even bounce on a trampoline is no laughing matter.
DiaryDoll look and feel just like regular knickers but their hidden waterproof lining built into the material gives women extra back up and confidence when they need it and to avoid any embarrassing leaks onto clothes whilst at work, out socialising, exercising or through the night.
Lightweight, soft, machine washable and created to look and feel just like your favourite pants, DiaryDoll is designed to be worn together with tampons or pads, delivering increased protection and extra confidence. The pants fit well and keep their shape and elasticity after washing.
PWT rating: ♥♥♥♥♥
DiaryDoll pants (£14.95 per pair) are available four sizes from UK 6-8 to UK 18-20. They are available in black from Boots and Boots.com but other colours will be coming soon.