Lidl has revealed its new "Teaming up to Tackle Hunger" scheme which will make it easier for customers to donate directly to their local community – and the retailer will match every donation made.
Between 12 November and 9 December, customers can simply scan a flyer when they pay for their shopping to donate one of five essential food items to their local communities: tuna, cereal, chopped tomatoes, milk and rice. Each donation will then be matched by Lidl and sent directly to the store's local food partner.
The initiative forms part of Lidl’s ongoing partnership with Neighbourly, which has seen Lidl donate over six million meals to an existing network of 2,220 local charities. Each donation, both by customers and Lidl, directly supports good causes within communities across the UK making it easier than ever for customers and local stores to make a positive long term difference in their area.
Customers are able to find out which local cause a store supports via in-store posters.
Lidl worked closely with Neighbourly on the scheme to understand which essential items would benefit local communities the most.
Lidl has run its "Feed it Back" scheme in partnership with Neighbourly since 2017, which enables the retailer to distribute unsold surplus food to local communities. The retailer has also installed permanent food collection points across all UK stores, as well as having launched a new fund, to which Lidl and its customers can donate directly to support local causes.
Any community projects that are interested in partnering with a Lidl store for ongoing food surplus donation can visit FeedItBack or email.