Maternal health brand and breastfeeding expert, Lansinoh, is offering access to expert midwives via live chat seven days a week to support mums-to-be and new parents with any concerns and questions they have about their pregnancy, birth and post-partum journey.
The launch of the midwife service comes at the perfect time when national media are reporting midwife shortages.
The live midwife chat is designed to lend support and advice to new mums and parents from pregnancy to early parenting – up to two years post-partum.
Midwives will be able to advise mums on pregnancy, breastfeeding or life with a newborn, and will aid in answering questions, dispelling misconceptions and being a general support during what can be sometimes quite an overwhelming time in a new parent’s life.
Lisa Craven, Lansinoh’s UK Marketing Manager said of the new initiative: “We are so excited to be able to offer this service in the UK. As a brand that has been trusted by mums for nearly 40 years, our goal is to support new mums in every aspect of their pregnancy and post-partum journey.
"We understand that services may have been stretched and we hope that by offering this free service, mums to be and new mums can easily access support in their time of need.”
Midwives are available 9am to 9pm Monday to Friday and 10am to 3pm on Saturdays, Sundays and Bank Holidays.
If you want to video chat you can do so Monday to Friday 10 to 11am – just message to ask and a midwife will start a video chat with you.
Click the chat icon on the Lansinoh homepage.