DreamToys Top 20 for 2023

publication date: Nov 8, 2023
author/source: Anne Coates

DreamToys top 20 2023

The Toy Retailers Association has today unveiled the DreamToys top 20 toys for Christmas, helping families make informed decisions when buying toys for the festive season.

Selected by an independent panel of toy retailers and toy experts from small independents to large national chains, DreamToys is the most authoritative prediction of what are expected to be the hottest new toys on the high street this festive season.

This year, the panel expanded its selection from 12 to 20 toys to showcase a wider mixture of ranges. The panel of retailers picked these toys based on the value they bring to playtime, the play patterns they inspire, the emerging trends they represent, or as the hero line in a range of toys that offers price points for every budget. All toys were chosen to provide inspiration to gift givers across all ages and budgets.

And the Top 20 are:

  • Barbie Pop Reveal – Mattel £26.99
  • Beast Lab – Moose £89.99
  • Bitzee Interactive Pet – Spin Master £32.99
  • Cookeez Makery Oven Playset – Moose £39.99
  • Fingerlings Monkey – Character Options £17.99
  • Fluffie Stuffiez Large Plush – MGA Ent £34.99
  • Harry Potter Hogwarts Castle & Grounds – LEGO £149.99
  • Hot Wheels City Ultimate Hauler – Mattel £94.99
  • L.O.L. Surprise! Magic Flyers – MGA Ent £36.99
  • Little Live Pets My Puppy's Home – Moose £64.99
  • Miniverse - Make It Mini Kitchen – MGA Ent £44.99
  • MINTiD Dog-E – Character Options £89.99
  • PAW Patrol Mighty Movie - Skye Deluxe Vehicle – Spin Master £49.99
  • Pictionary vs AI – Mattel £23.99
  • Pokémon 151 Elite Trainer – Asmodee UK £52.99
  • Squishmallows 7.5" – Jazwares £8.99
  • Star Wars Ahsoka Starship – LEGO £64.99
  • Super Mario Movie 7" Feature Bowser Figure – Jakks Pacific £34.99
  • Teenage Mutant Ninja Turtles Movie Pizza Fire Van – Character Options £39.99
  • Twister Air – Hasbro £24.99

The Selection Panel

The DreamToys selection panel was made up of the following members of the Toy Retailers Association: AIS (buying group), Argos/Sainsbury’s, The Entertainer, Daniel Stores, GAME, Kids Stuff Toys, Smyths Toys, Toymaster (buying group), Toys n Tuck, Toy Town. The committee provides representation across the specialist national, specialist independent, grocer, buying group and department store toy categories. The group was supported by market analysts from Circana.