The DreamToys list is the UK’s most authoritative predictive list of what will be hot this Christmas. Selected by a panel of retailers and industry experts, the list is independent of toy manufacturers and makers. The Top 12 Toys for Christmas were revealed today, an announcement that has been brought forward due to the rising concerns many retailers have about meeting demand in the lead up to Christmas owing to supply and retail issues around the pandemic.
This year’s Top 12 list is dominated by the big classic toy brands and licenses that have entertained children for generations such as Barbie, Monopoly, Harry Potter, Lego and Star Wars as well as the massively popular Peppa Pig, Paw Patrol, Pokémon and L.O.L Surprise.
The complete Top 12 list is in alphabetical order All prices quoted as RRPs, market price may vary from retailer to retailer.
Barbie GHL93 3-in-1 DreamCamper Vehicle and Accessories Mattel Toys £79.99
Laser 33298 Battle Hunters Character Options £59.99
Peppa Pig 7177 PEPPA'S Shopping Centre PLAYSET Character Options £39.99
Pokemon PKW0029 Carry CASE PLAYSET Character Options £39.99
Throughout lockdown, toys have been a constant source of joy for children during this difficult time and have brought families closer together. Statistics from NPD show toy sales have increased by six per cent on the first nine months of 2020, while Games and Puzzles have seen an increase of 32 per cent. Furthermore, a survey conducted by the Toy Retailers Association of 2,000 parents showed 56 per cent of parents have spent more time playing with their children since lockdown and 88 per cent felt toys had helped them bond more closely as a family.