Alison Hammond has teamed up with Churchill Insurance to give her backing to inaugural awards celebrating the vital role of Lollipop men and women throughout the UK.
Hammond, mother to eleven-year old, Aidan, officially announced nominations as open for parents and school children to nominate their Lollipopper across four award categories:
Nominations are open until Thursday 17 November, giving parents and children the chance to tell Churchill why their local Lollipopper should win one of the special awards.
The three Lollipoppers with the most nominations for each award category will go on to make up a shortlist of 12 before the winner of each is selected by the award's panel of judges and announced on National Lollipopper Day (Tuesday 29 November).
There will also be a fifth title up for grabs with one of the four winners also being selected as Lollipopper of the Year and having the honour of claiming the awards' most prestigious title.
Each of the winners will claim a bespoke Churchill Lollipopper Awards trophy as well as a £500 holiday voucher to treat themselves to a well-deserved break during the school holidays.
The National Lollipopper Awards are part of Churchill Insurance's drive to improve safety on the school crossing by deploying more of the iconic crossing wardens. The campaign follows research by Road Safety Analysis in 2016 that half (55 per cent) of accidental child pedestrian casualties occur during the school run.
Join in and give your local Lollipopper the recognition they deserve by nominating here.