publication date: Aug 13, 2011
UNICEF UK has launched its new fundraising campaign
Time to Share. As the famine in
Somalia continues to spread, the
campaign encourages Britons to make
1700 BST (British Sharing Time) the moment in time
across the UK over the next week when people
share a little of what they have to help weak and
starving children across
East Africa.
To mark the launch of
Time to Share, a group of children gathered in
Parliament Square at 5pm (17:00) earlier this week to empty
£5 from
piggy banks for the cause and encourage the British public to also
donate £5 by texting
SHARE to 78866 to help
save children’s lives across
East Africa.
Following the
worst drought for 50 years, malnourished children desperately need help.
UNICEF needs
£114 million to make sure children across East Africa get the
food, clean water and
healthcare they need over the next
six months.
UNICEF UK Deputy Executive Director
Anita Tiessen said, “One girl or boy is dying of
starvation every six minutes in
Somalia. We urgently need the British public to share a little of what they have –
£5 can
feed a child for a week.
“The clock is ticking for
children across
East Africa and everything must be done to
reach those in the
worst affected regions as quickly as possible to
prevent more children from dying.
UNICEF is the biggest provider of
life-saving food for children in Somalia, Kenya, Ethiopia and Djibouti but needs more funds urgently to reach the
hundreds of thousands of children affected by the
food crisis.
To help
save children’s lives please text
SHARE to 78866. The £5 donation will help
UNICEF feed a child for a week.