From 16 to 25 November, Amazon will offer new ‘Deals of the Day’, every day, across the site, with products ranging from must-have electronics, toys, and fashion to sports, beauty, home items and more. There will also be thousands of ‘Lightning Deals' - products available at a discount, in limited quantities, for short periods of time - introduced throughout the sale.
Some of the most popular sale items from 2017 included the Echo Dot, Call of Duty WWII, Bad Dad by David Walliams, and Finish Lemon Dishwasher Tablets.
For Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals. New for this Black Friday, Amazon Fashion has launched its ‘try before you buy’ service, Prime Wardrobe, which aims to make shopping for fashion more convenient than ever.
Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep. Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30 per cent of the UK population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one and two hour delivery windows or within 60 minutes in selected postcodes.