
Each doll comes with an unique access code for www.livworld.com which delivers a daily narrative on the girl's life, and allows the owner to play games, access virtual wardrobes.
We met Alexis whose plan is "to be the youngest ever CEO of my own designer label" - if only her little brother would stop bothering her! Alexis has the softest hair we've ever touched on a doll. She comes complete with wig and stand, brush and bag and is wearing jeans, boots, a long top and a jacket.
Recommended for ages five plus and available from Amazon.
Liv Doll - Alexis

Moxie – meaning courage, energy and determination, three great qualities for our girls to aspire to – has a line-up of four characters Lexa™, Avery™, Sasha™ and Sophina™. Each doll has a unique style and story that can be accessed at www.moxie.com and little girls will have great fun personalising their clothes, creating hair styles for their doll (as well as for their own locks) and music.
Plus there is a range of accessories and games available.
Recommended for age six plus a whole range of dolls is available from Amazon.
Moxie Girlz Jammaz Sophina