LEGO® has launched a sustainable advent calendar, which aims to save around a million plastic trays from landfills this year. The sustainable advent calendars are available in three themes:
Containing a different LEGO toy for each day, the trays are made from 100 percent Forest Stewardship Council (FSC) certified paper, and can be recycled along with the box. The new trays are a replacement for non-recyclable black plastic trays, saving more than a million plastic trays from going to landfills.
The brand has created a short film that inspires children (and adults alike) to repurpose their new sustainable tray into something entirely different – allowing it to live on beyond the holiday season (link to film). This move from the toy manufacturer, plays on a child’s preoccupation with often enjoying the wrapping paper and packaging just as much as their presents and provides an opportunity for them to get creative during the festivities.
Uses for the paper tray go far beyond just creating fun holiday characters. Children can also use the paper pulp tray to grow plants. The compartments in the tray are ideal to fill with soil to germinate a seedling which children can later plant in a garden, and make a positive impact on the environment.
So far, Harriet is concentrating on building the toys as she opens each day's box. She loves the concept.
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