From a personal point of view I find having curls a godsend during lockdown. I've managed to keep my fringe trimmed by following what the trainees were shown when I visited my local salon pre-pandemic and a video posted by one of my twitter followers. However the longer my hair gets the more difficult to maintain a curl after one day. So I was interested to try out Olew Hair Products especially formulated for curls.
The Olew curly hair collection was formulated to help women and girls embrace their natural hair with ease and confidence. Their loyal and growing social media and consumer following has resulted in their products being referred to as "liquid gold". From a £100 start up in her kitchen, to a thriving business set to triple its turnover in 2020, Elinor Davies-Farn has become the latest "curltepeneur" to capture the natural, curly girl market.
Olew Cleansing Shampoo, £14.50
This curl cleansing formula is enriched with a blend of vitamin E, antioxidants, and omega 3 fatty acids to naturally moisturise, nourish, and cleanse the scalp which helps to boost those curly roots. The signature blend of avocado, argan and jojoba helps strengthen your roots and encourages hair growth too. Vegan and cruelty-free.
Olew Clarifying Conditioner, £15
Infused with the natural oils and enriched with fatty acids and antioxidants which naturally moisturise dry, damaged hair. This luxuriant vegan formulation detangles curls and adds shine. It transforms thirsty hair to happy bouncy curls.
Olew Curl Cream - Hufen Gwallt, £14.50
Nourish and define curls with this naturally hydrating curl creme that smoothes curls and minimises frizz. Formulated with a vegan blend of jojoba, avocado and Aloe, the rich yet lightweight Cream adds moisture, which restores curls back to their happy, original curl pattern, all while protecting your mane against sun and atmospheric damage – keeping your curls in place. It offers gentle control, has detangle and anti-static properties and improves the hair’s pliability. It also maximised body, shine, and moisture.
Olew Original Hair Oil, £13
An all-natural nourishing and hydrating hair oil without any sulfates, parabens or silicones. Perfect for curly girls, as well as fine and frizzy hair types. Packed with an abundance of antioxidants to promote hair health and shine to help you and your curls ooze confidence. The Olew Original is the ultimate hair multi-tasker – saving you money, time, and space. It works to treat dry, damaged hair, makes an effective scalp treatment, and refreshes curls on the go. It aids growth, repairs heat damaged hair, smoothes and adds brilliant shine.
These products are an absolute joy to use and really do help to control your curls and show them to their best advantage. The Hair Oil is particularly useful as a curl refresher between washes. I am delighted with the results.
PWT rating: ♥♥♥♥♥
All products are vegan and cruelty-free. Available online from Olew where you'll also find your nearest stockist stockist.