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Talk To Your Boys Campaign

publication date: Mar 24, 2017

Ditch The Label

International anti-bullying charity Ditch the Label is launching a new campaign called #TalkToYourBoys. 

The campaign aims to encourage young males to discuss their feelings or issues they are experiencing with parents or peers and will highlight how effective communication can be in helping boys navigate issues of bullying, poor self-esteem and mental health issues.

The launch of #TalkToYourBoys is a direct response to Ditch the Label’s Annual Bullying Survey which polled nearly 9,000 young people between the ages of 12 and 20 and found that one in two boys had been bullied but half of them had never reported it.

Boys are more likely to talk to their parents about exam stress or ambitions for the future than their experience of being bullied. When asked why they didn’t report it, one in three said they could deal with it on their own, while 20 per cent  were scared of it getting worse and 20 per cent were embarrassed.

As a result of the bullying, 32 per cent  of young males have experienced depression, 26 per cent have had social anxiety, 19 per cent have had suicidal thoughts and 14 per cent have self-harmed.

The survey also found that those who identify as being male or had grown up in a male-dominated household were more likely to bully than those who identify as female or who have greater female influences at home.

In addition, Ditch the Label and social intelligence company Brandwatch evaluated 19 million tweets from the US and the UK over a span of four years in order to better understand the current climate of what it means to be a man, as expressed across social media. The report found that one in three of all discussions associated with masculine behaviour on Twitter referenced violence and that lack of emotional response and stoicism were also associated as being masculine traits.

Liam Hackett, CEO and founder of the charity says, “Our research consistently finds that young men are under an immense amount of pressure to conform to a set idea of what it means to be a man – ideas which are incredibly toxic and interlinked with violence and stoicism. Men are more likely than anyone else to bully and less likely to talk about the issues affecting them.

"This is why males are more likely to engage in crime, sexual violence and suicide – because they are discouraged from talking about issues affecting them with comments like ‘stop being a girl’ and ‘man up’. Encouraging openness is a vital step forward if we want to raise a generation of men who are emotionally articulate and able to process stress and trauma in healthy, positive ways.“

The charity has created two new help guides – one for parents and one for teens looking to help their friends.