What's remained the same is the commitment to parental services and solutions offered by staff in stores and online at Mothercare – who continue to lead the way supporting today's and tomorrow's parents through their little ones' early years.
To mark their half-century commitment to innovatively responding to parental needs and to celebrate this milestone 50th birthday on 16 September, Mothercare is giving a birthday treat as a prize to a lucky mum, dad or grandparent.
In which year did Mothercare launch?
Enter here
The winner will be the sender of the first correct email opened at random after 4pm on Friday 14 October, 2011. Only one entry per household.
For more information on Mothercare's 50th birthday celebrations, visit mothercare.com.